The raw material

Thanks to the selection of genetically superior clones - the most famous in Italy is the "I-214&" clone - and the development of machining techniques aimed at enhancing its "natural" strengths, poplar wood is particularly suitable for the production of plywood.

The Italian poplar cultivation, which deeply characterizes the landscape of the Po Valley, has determined over time a series of important consequences, contributing to the integration of agricultural incomes and socio-economic development.

The availability of suitable quantities of poplar (approx..173,000 acres in 2012, in Italy) obtainable in a short period of time - with growing cycles of 10/12 years - in programmable quantities and with consistent characteristics and high quality characteristics, drives the success of Italy’s plywood industry, and makes a significant contribution to the development of the furniture sector and its global success.

It is called "green gold" for its ability to reconcile economic and ecological needs. Cultivating poplar means sustainable economic development: poplar cultivation generates new economic and employment opportunities for the entire supply chain involved, from the agro-forestry system, which produces the raw material with few interventions and a limited use of chemical means compared to other crops, up to machining and finishing companies.